SEO – what constitutes a good consultant?

Most SEO Consultants act in the same way as an ordinary business consultant. Their main role is to provide expertise and knowledge supplying a group of tasks to support companies in achieving good search engine positioning.


The client may receive free information, the consultant should use the time wisely to define the clients requirement with too much technical jargon or detail on information about the delivery process which will disinterest the client.


Most of the techniques SEO consultants use are discussed in this sites blog and in the most part deliver what the client expects. The key part of delivey is managing client expectation.


An SEO consultant will offer you a breakdown of the service at the highest level, what is more important however, is in a way that makes it relevent to you business and at the most basic of levels the SEO consultant has the clients brand in his hands.


Below is a list of key items to look for in an SEO consultant:


• Always check that the sales person is fully aware of the SEO sales cycle and the requirement- as a good quality SEO campaign is one of balance however, it is generally common sense.


• Check to see if any Google page one campaign have been successful for the client – if that is the chosen requirement, especially if the keyword chosen was competitive . SEO Services Now - [sales mode switch ‘off’] have done this and can provide references as proof - also ask them over what timeframe they achieved their client goal .


• Ask for free information, SEO consultants that are happy to do this have no fear that what they are saying is true but it wont be the whole requirement.


• Don’t be afraid to ask difficult questions as a good SEO consultant can answer them in plain English.Ask what they do to achieve the goals.


• Check and research the competition -compare SEO consultant prices – some are very expensive.


• Look at contracts that are less than a year with performance related targetting also look at easy termination on lack of success, look for non-compete clauses also.


• Make sure you check the given partner throughly, don’t forget though this is a lng term strategy – this is not a short term fix and you should avoid all that suggest it is.


This is an easily measurable service any creditable SEO consultant should bring the expected results, the difficulty is finding that person in the first instance.


SEO Services Now the company to choose to provide your next seo consultant.