What is incorporated within SEO services and Website Marketing?

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


A good SEO campaign can mean a good website presence and can therefore lead to more sales.


The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. Today, more and more people are using the search engines results to help guide their decisions, the website style important but how it is used,speed and ease of communication,how easy it is to purchase services and products, are central to sales in organisations.


So what happens when a user lands on your website?


Well the main goal, generally, is to get the user to acquire some of your goods or services , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The outlet generally:


a) Show their wares


b) Provide places where you can get more information on a product or service


c) Provide the facilities for you to make an easy purchase!.



Similarly these same rules apply with a website. Make special deals on your products for limited periods only.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing